Askel Ventures · Internal · Confidential
Prospecting Pipeline
— What Changed
One month of sourcing — and a live tracker running through the Oct 25 retro.
📋 broker sources — H1 · H2 · H4 · H5
Broker funnel: 1,355 in → 29 cards out
Listed companies. Trello card only — never emailed.
28 of those 29 cards came from one channel (H4), one fix, one week. The rest of the month idled.
📤 cold outbound — H3 only
Outbound funnel: 96 found → 0 replies (so far)
Companies that never listed themselves for sale. The only channel allowed to email.
This replaces the old "4/10 to 7/10" hit-rate line — that was the enrichment step's contact-discovery rate, not a funnel. One sector, one run, one candidate — too early to call, which is exactly why this now tracks daily.
H1 · firmakauppa.fi · weekly
📋 broker
doctrine fix
Finnish broker listings
- Playbook still pointed at the dead yrityskaupat.net name a month after its merger — fixed
- Excluded novie.fi — consulting site, no scrapable listings
- 0 cards, then 1 card, all month
- No EBITDA ever disclosed here — every lead needs a human follow-up
H2 · bolagsplatsen.se · weekly
📋 broker
steady, quiet
Nordic broker listings
- No infra changes this month
- 6 candidates flagged, 0 cards made
- Malmö standout lead unclaimed 2+ weeks running
- Estonia still has zero dedicated coverage
H3 · PRH + finder.fi · weekly
📤 outbound
new pipeline
Non-listed weak signals
- Shipped discovery + contact-enrichment scripts this month, end to end
- Autonomous cold email now restricted, in code, to H3-only leads
- First run sent the pipeline's first-ever autonomous cold email
- See the outbound funnel — sample of one, too early to call volume
H4 · yritysporssi.fi email alerts · 3×/day
📋 broker
the month's incident
Yrityspörssi alerts
- Account sat dead, unverified, for 3+ weeks
- Price filter was quietly killing 95.5% of results
- Sector scoring had drifted off the actual thesis list
- Fixed 08-28 → 28 cards in one sweep, next run
- Still blind to profit / age / price — WAF blocks the detail pages
H5 · yrityskaupat newsletter · monthly
📋 broker
dormant → live
Newsletter scrape
- Cron ran for 2 months with no subscription behind it — never caught
- Subscribed 08-31; first real run 09-01
- Grace period through Sep 30 before calling it broken
Cross-cutting · shipped 08-28
new infra
Making silence loud
All five issues above were invisible until this landed — same day it caught them.
- cron-sourcing-health: yield, empty-source, collapse, zero-streak, silent checks — daily, posts only on failure
- 3 false-positive rounds since launch, each fixed with a logged reason
Live · updates daily · retro 2026-10-25
Tracking since Sep 4
loading…
📋 broker ingestion
📤 outbound ingestion
bugs that day
Live · from the review-period baseline
Where the cards are
Where this leaves us
Open questions · defects · next moves
Open questions
- Does H4's burst repeat, or was it a one-time backlog drain?
- Is H3's ~10-week sector rotation fast enough?
- Simo's send identity — @askelventures.com or @gmail? Open since April.
Known defects
- Estonia: no dedicated source, thesis or not
- H1 never gets EBITDA — always manual follow-up
- H4 still can't see profit / age / price
- Card source (H1-H5) isn't a real Trello field — tracker guesses it from freetext
Potential improvements
- Non-datacenter path into H4 detail pages
- Any Estonian source beats zero
- Add a real Source field to the card template
- Revisit H3 sector order once more data lands